The Importance of Email in Your Product Based Business
Why is email so important? Look, I get it, most people hate sending emails but you still need to do it! In today's digital age if you aren’t consistently sending emails you are going to be left behind by someone who is, and you don't want that do you?!
Let’s get super clear on why building your email list is an incredibly important part of running a successful product business!
Posting on Social media is great, but there is NO guarantee your target audience will actually see it.
You can ensure they go your message when you send them a direct email.
Customers browse on social email, but they BUY in email.
Your email marketing strategy is a marathon not a sprint-being consistent in your approach is key.
Sending manual emails can be time consuming and exhausting so make sure to utilize automated email software. Stay consistent, and treat your marketing like a marathon, not a sprint!
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When it comes to sending emails, keep it simple and remember these KEY POINTS.
One main thought per email - don’t overwhelm your people with too many CTAs (Calls to Action)
Talk to them like they’re an old friend. Keep it conversational and light. No one wants a snooze fest, overly professional, and totally non relatable emails.
Always think of how you can provide VALUE to your email list. I like to break it down with these 3 ways to add value
INFORM - People are busy. Keep them in the loop & serve by reminding.
EDUCATE - Have a tip? Sharing is CARING! Share something that’s been a game changer for you.
ENTERTAIN - Don’t be so serious! Your vibe attracts your tribe. Share something you love so you can attract people who like the same things. It doesn’t always haver to be so stuffy. Show your personality!
Now here’s your HOMEWORK:
Go out and send an email. Just ONE EMAIL! Do it on the fly or schedule it. Doesn’t matter, just DO THE DAMN THANG!
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There's a million qualified mentors out there. But who gets you excited about growing your business? If that's me, shoot me an email at cat@kittymeowboutique.com and let's chat!